Who we are
We are a team of administrative assistants and branding professionals who help business owners stay organized, look polished, and free up time for the work they do best. Our approach is simple: clear communication, reliable support, and branding that feels like you. If you want fewer moving parts and a brand that feels put together, you're in the right place.
Our Team
Joanie Bagalay
Founder & CEO
Hi, I’m Joanie — a wife, proud mom of three, and the founder of Bold Administration, a Winnipeg-based provider of virtual assistant services for small businesses, entrepreneurs, and busy professionals across Canada and the United States.
With over 15 years of experience in administrative support, medical administration, and business operations, I specialize in helping small business owners stay organized, efficient, and focused on growth. I support clients with calendar management, email management, data entry, and day-to-day business administration.
Based in Winnipeg, Bold Administration understands the unique needs of Canadian small businesses, healthcare professionals, and online entrepreneurs. Whether you’re a local business owner or operating remotely, my goal is to provide reliable, high-quality remote administrative support that helps streamline your operations and reduce overwhelm.
Bold Administration was created from a desire to break out of the 9-5 and raise my children at home while still contributing to my family. I recognized that outsourced administrative services and virtual office support could be delivered remotely with efficiency, professionalism, and care. That vision became my business foundation.
Today, I lead a team of dedicated professionals who share the same values. Together, we provide customized virtual assistant services for Canadian small businesses, helping our clients save time, stay organized, increase productivity, and confidently grow their businesses. When you work with Bold Administration, you’re partnering with a dependable Canadian virtual assistant team that’s committed to supporting your success every step of the way.
Brand & Social Media Strategist
BA (Honours), English | Certified Digital Marketing Professional
Melissa LaPlante
I’m a Brand & Social Media Strategist with over 8 years of experience working in social media, digital marketing, creative communications, and content creation. Through Bold Administration, I work with startups, small businesses, personal brands, creatives, service providers, and entrepreneurs who are looking to build a strong brand presence and grow their business online with clarity and confidence.
I offer branding, social media management, content creation, and brand photography, taking a thoughtful, strategy-driven approach grounded in creativity and genuine connection. Whether you’re starting from scratch or refining what already exists, my goal is to create a brand presence that feels aligned, intentional, and true to who you are.
I offer both hands-off, done-for-you services and strategic setup and guidance, depending on what you need. Whether you’re looking for ongoing social media management or support building a strong brand foundation and content plan you can confidently carry forward, I tailor my approach to align with your goals and where you’re at in your business
My goal is simple: to give you clarity, direction, and that genuine sigh of relief knowing your brand and social media are in good hands—so you can focus on what you do best while your business continues to grow.
Contact us
Interested in working together?
Fill out some info and we will be in touch shortly.
We can’t wait to hear from you!